Vision & Mission

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Our mission is to create a world where sustainable farming is the norm.

Sustainable farming helps farmers, workers and their families to fulfill their ambitions and contributes to safeguard the world’s resources, now and in the future.


A world where sustainable farming is the norm is a world where:

  • farmers implement good agricultural practices and manage their farms profitably with respect for people and planet,
  • industry invests in and rewards sustainable production, and
  • consumers can enjoy and trust the products they buy.


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