Labeling Policy

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This Labeling and Trademark Policy defines the requirements for:

- On-pack labeling of both retail and foodservice products. This includes all types of final packages
(that will not be re-packaged afterwards). Examples: use of the UTZ label on coffee packaging for
the retail market and bean packaging for the out-of-home markets.

- Off-pack use of the UTZ trademark. Examples: use of the UTZ trademark on websites, in
advertisements and in corporate reports.

The Labeling and Trademark Policy July 2015 replaces the Labeling Policy 2012/2014 and any
applicable appendixes. All packaging approvals from July 1 2015 onwards need to comply with the
requirements and procedures specified in this policy.

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